Economics for Business and Managementoffers an Exciting Introduction to the Principles and Applications of Microeconomics and Macroeconomics to the Global Business Problems Faced by Today's Decision Makers * What Are the Characteristics for Successful Entry Into New International Markets? * How Can 'Sustainability' Affect Decision Making Within Businesses? * Why Are Today's Global Investors so Concerned About National Debt Issues? * in What Ways Does an Awareness of Cultural Differences Improve Decision Making by International Marketing and Human Resource Strategists? * What Strategies Can Companies Such As Bp Use to Repair Damaged Global Reputations? It is an Ideal Text for Introductory Courses in Economics With a Business and Management Focus and More General Business Environment Courses With an Economic Underpinning. Visit the Fantastic Website at Www.Pearsoned.Co.Uk/Griffithswall to Find Extra Practice Questions, Interactive Activities, Quizzes and Exam Style Practice Qu